Worcester Telegram & Gazette – Looking deep inside political polls
Buried deep within the guts of today’s complex, detailed and ubiquitous political polls, astute poll readers can find “crosstabs,” lesser categories of polling information that nonetheless provide important insight into voters’ preferences at more granular levels such as geography, age, educational background, and so on.
Let’s take a look at the Massachusetts poll of the day, for example, the WBUR poll of 516 likely voters in the Scott Brown-Elizabeth Warren U.S. Senate race and the President Obama-Mit Romney presidential race, conducted by the non-partisan MassINC Polling Group Oct. 21-22.